It’s been a year since Starbucks launched it’s loyalty program, My Starbucks Rewards (MSR), to their regular customers. It was met with mixed reactions albeit very successful. In the first month alone, the regular MSR cards were gone so fast even with a price tag of RMB 88. For a couple of months, these cards can nowhere be found in stores and not until their December event did they launch the Christmas MSR Card. Not a month after the Christmas MSR card launch, they issued the Dragon MSR card to celebrate Chinese New Year.
As they celebrate their first year anniversary, different promotions abound their most loyal customers and they are as follows:
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For gold MSR cardholders who registered their account in February, you will be able to receive a free tall beverage e-coupon to celebrate your account anniversary.
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From Feb 15 to 21, if you registered your current MSR card between Feb 15, 2011 to Feb 14, 2012, go to http://starbucks.com.cn, click on the “我要喝咖啡” in green button and click on “登陆” in green button to register. You will get a free tall latte beverage coupon on the month you registered your card.
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From Feb 15 to Mar 31, when you purchase a new MSR card, you will get a free tall latte.
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From Feb 15 to 29, you can get your own Starbucks China app on your mobile phone.
A public outcry over an injured toddler that was caught on video reached international news that it made me wonder what it was all about. Having lived in China since 2003, I had seen my fair share of accidents, fights and even a 
